Tag: Consumers

Commentary: For Electricity, Americans Deserve More Choices

RealClearWire
Electric Grid

Amid a polarizing presidential election, areas of common ground are rare, especially around energy. President Joe Biden has labeled climate change as “the only existential threat humanity faces,” and outlined an agenda to reach net-zero carbon emissions by 2050. Meanwhile, his would-be Republican challengers have pledged a different course, with the frontrunning campaign of former President Donald Trump pledging to “maximize fossil fuel production” and roll back funding for Biden’s landmark 2022 Inflation Reduction Act. 

A step back from the daily partisan back-and-forth reveals an idea with something for everyone to support: increasing choice when it comes to where consumers get their energy. A commitment to freedom and creating our own destinies is quintessentially American. Yet most of our citizens have zero control over their power provider and the cost of their energy, and very few politicians on either side of the aisle say anything about it. 

Read More

Commentary: Inflation Is the Reason Joe Biden Is So Unpopular

RealClearWire
Joe Biden

We’ve paid much attention to President Biden’s flagging job approval here, in part because it tends to be a strong predictor of how an election will turn out. Biden is marching into this election season as likely the least popular president to face the voters since Herbert Hoover. While he may yet be saved by the fact that he is facing off against Donald Trump, who brings his own baggage to the table, it’s an ominous indicator.

At the same time, the economy is running hot. Growth is over 3%, unemployment is under 4%, and inflation has fallen from its peak. So why the seeming paradox of an unpopular president in a time of strong economic growth, especially when the strength of the economy is itself a traditional predictor of presidential job approval?

Read More

Commentary: The Tricky Business of Branding

South Carolina Sun Staff
Patagonia Clothing

Brand development has become a major focus for firms hoping to find or maintain success in advanced markets. According to Steve Forbes, “Your brand is the single most important investment you can make in your business.” And he certainly is right.

A brand not only serves to identify firms and what they offer, it also conveys a company’s positioning strategy and value proposition. Promotional elements such as logos, names, symbols, and colors, are commonly leveraged for branding purposes but a brand can also be reinforced through pricing and distribution systems. For instance, if a company wants their product to be viewed as the best of the best, then they wouldn’t want it to be found on the shelves at a discount store. This is why Burberry has been known to burn excess inventory and perhaps it is also why premium brands will leverage opportunities to recycle their products.

Read More

Commentary: Established Brands Often Struggle with Marketing

South Carolina Sun Staff
Pepsi Challenge

Unlike startups that are expected to take risks, get messy, and challenge the status quo, larger established firms inherit what could be considered golden handcuffs, given that success can make change a challenge. Indeed, care must be taken not to rock the boat for stockholders or tarnish the brand equity that has been established among a loyal customer base.

Much like the construction of a home, once a company is built, updates and improvements are only given consideration if changes will strengthen the existing model and its equity. The location, foundation, and general structure, however, are rarely tampered with by proud homeowners. And although additions can occur, it will cost not only materials but also permit approvals, and design changes may generate remorse for earlier sunk costs.

Read More